Are you a creative person who can communicate effectively and is always focused on your audience?
The role is audience focused and requires creativity, communication and project management skills. You will learn to plan and execute tactical and targeted marketing activities. This role involves researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences. You will possess strong communication skills as well as a keen eye for detail and you will have good organisation and planning skills.
| Location | London, Cambridge |
| Programme Duration | 18 months + 6 month EPA |
| Qualification & Level | Apprentices will gain the L3 Apprenticeship standard in Marketing |
| Working Hours | Apprentices will work a 40-hour working week Monday to Friday |
| Office Type | The positions will be based in a Corporate Office. |
| Training Breakdown | Apprentices will attend and complete modules in order to completing all Knowledge Skills behaviours culminating in an independent End Point Assessment. The training is delivered in mix of remote and face-to-face sessions Each week Apprentices will be allocated time away from their day to day roles to work on their Apprenticeship studies. You will spend approximately 80% of your working week learning from skilled members of the team whilst supporting learning on the job. |
| Required Skills & Qualifications | 5 GCSEs at grade 4-9 (A-C) or above (or equivalent) including Maths and English You must NOT already have a qualification in a similar subject at the same or higher level than this apprenticeship |
What are the core components of this apprenticeship?
During your apprenticeship, you will acquire valuable skills and knowledge, including:
Marketing Strategies: Learning to develop and implement effective multi-channel marketing strategies to promote products or services.
Audience Segmentation: Understanding how to identify and target specific audience segments through various marketing channels.
Content Creation: Developing skills in creating compelling and engaging content across different platforms to capture audience attention.
Analytics and Insights: Utilizing analytics tools to measure and analyse marketing campaign performance, extracting meaningful insights for optimization.
Digital Marketing Channels: Becoming proficient in utilizing various digital channels, such as social media, email marketing, and online advertising.
Brand Management: Learning to maintain and enhance brand identity across different marketing channels.
What will I learn as I progress through my course?
- Conducting research to understand market trends, customer behaviour, and competitive landscapes.
- Developing comprehensive marketing campaigns, considering both online and offline channels.
- Utilizing data analytics to evaluate campaign effectiveness and make data-driven decisions.
- Effectively managing and optimizing social media profiles to enhance brand visibility.
- Creating and managing email marketing campaigns to engage and nurture leads.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
What qualifications will I gain?
- Level 3 apprenticeship Multi-channel Marketer
This standard aligns with the following professional recognition:
- Chartered Institute of Marketing (CIM) for Affiliate
- Digital Marketing Institute (DMI) for Power
- Data and Marketing Association (DMA) for Individual
What are my career prospects after graduating?
Your journey as a Multi-Channel Marketer Apprentice opens doors to diverse career prospects. You'll have the skills and knowledge to progress into various roles within the dynamic field of marketing, which you can see below.
Digital communications assistant, Digital marketing assistant, Marketing administrator, Marketing assistant, Marketing communications assistant, Marketing junior, Social media assistant
Successful apprentices may also choose to progress on to a higher level qualification or vocationally related programmes.
"The Amazon Apprenticeship programme was enticing because it offered the opportunity to be a part of a multinational company, become qualified in a field I enjoy and progress within the business."
Application Process and Timeline
(Applications open 11th December 2023)
For apprentices offered a role based in Manchester, the introduction session will be 27th June 2024.
For apprentices offered a role based in London, the introduction session will be 4th July 2024.
(The start date for this programme is July 2024)
