Are you a creative person who can communicate effectively and is always focused on your audience?
The role is audience focused and requires creativity, communication and project management skills. You will learn to plan and execute tactical and targeted marketing activities. This role involves researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences. You will possess strong communication skills as well as a keen eye for detail and you will have good organisation and planning skills.

As a Marketing Apprentice in Swansea, we have three areas of specialism, each area can be summarised as follows:

- Visual content creation. You'll collaborate with experienced professionals to develop compelling marketing materials across various channels. You'll contribute to ambitious projects that drive growth through working on digital and print designs, basic animations, and motion graphics. It's an excellent platform to expand your skills in design, amination, and art direction while maintaining design systems and guidelines.

- Web design and conversion. You'll collaborate with experienced professionals to create high-performing websites for our ecommerce software, focusing on visually appealing designs, engaging copy, and effective conversion strategies. Working closely with marketing, product, and UX teams, you'll contribute to impactful projects that enhance online presence and business growth. It's an excellent opportunity to expand your skills in web design, copywriting, and conversion rate optimisation.

- Copywriter and Brand Communications. You'll collaborate with creative professionals to produce impactful content and communications for our ecommerce software, working closely with product, design, and demand generation teams. You'll contribute by writing engaging copy for various marketing materials, developing communication strategies, and contributing to the overall brand voice. It's an excellent platform to expand your copywriting, brand storytelling, and marketing communications.

What are the core components of this apprenticeship?

During your apprenticeship, you will acquire valuable skills and knowledge, including:

Marketing Strategies: Learning to develop and implement effective multi-channel marketing strategies to promote products or services.
Audience Segmentation: Understanding how to identify and target specific audience segments through various marketing channels.
Content Creation: Developing skills in creating compelling and engaging content across different platforms to capture audience attention.
Analytics and Insights: Utilizing analytics tools to measure and analyse marketing campaign performance, extracting meaningful insights for optimization.
Digital Marketing Channels: Becoming proficient in utilizing various digital channels, such as social media, email marketing, and online advertising.
Brand Management: Learning to maintain and enhance brand identity across different marketing channels.

What will I learn as I progress through my course?

• Conducting research to understand market trends, customer behaviour, and competitive landscapes.
• Developing comprehensive marketing campaigns, considering both online and offline channels.
• Utilizing data analytics to evaluate campaign effectiveness and make data-driven decisions.
• Effectively managing and optimizing social media profiles to enhance brand visibility.
• Creating and managing email marketing campaigns to engage and nurture leads.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.

What qualifications will I gain?

Level 3 apprenticeship framework - Creative Media

What are my career prospects after graduating?

Your journey as a Multi-Channel Marketer Apprentice opens doors to diverse career prospects. You'll have the skills and knowledge to progress into various roles within the dynamic field of marketing, which you can see below.

Digital communications assistant, Digital marketing assistant, Marketing administrator, Marketing assistant, Marketing communications assistant, Marketing junior, Social media assistant

Successful apprentices may also choose to progress on to a higher level qualification or vocationally related programmes.